Tenacity Taekwondo

MEET YOUR
COACH

5x
5x
US National Champion
Olympic Sparring
5x
5x
Team USA Member
International Competition
15+
15+
Years Experience
Training & Competing
🥋
🥋
Kukkiwon Certified
Official WTF Black Belt
Desirae Rolaff with Team USA Taekwondo
5x
National
Champion

DESIRAE
ROLAFF

Head Instructor & Founder

I didn't just study Taekwondo — I lived it at the highest level. As a 5-time US National Champion in Olympic-style sparring, a 5-time member of Team USA, and an international medalist, I've competed on the world stage, faced the best athletes on the planet, and learned what it truly takes to perform under pressure.

I hold a Kukkiwon-certified black belt — the official certification body of World Taekwondo — which means my training and rank meet the highest international standards in the sport. That foundation is what I bring to every class I teach.

But credentials only tell part of the story. What drives me every day is watching a student click with a technique they've been struggling with, seeing a shy kid walk taller after earning their next belt, or hearing a parent say their child won't stop talking about class. That's what this is really about.

I opened Tenacity Taekwondo because I believe every person — regardless of age, background, or ability — deserves a coach who sees them as an individual and invests in their growth. I'm here to celebrate your wins, push you through the hard days, and make sure you always feel like you belong on this mat.

5x US National Champion5x Team USAInternational MedalistKukkiwon Certified Black Belt15+ Years Experience

"Every student who walks through that door deserves to feel seen, celebrated, and pushed to be their best."

Competition Record

A CAREER AT THE
TOP OF THE SPORT

5x

US National Champion

Five-time gold medalist at the US Taekwondo National Championships in Olympic-style sparring — one of the most competitive divisions in American martial arts.

5x

Team USA Member

Selected five times to represent the United States in international Taekwondo competition, competing against the world's elite athletes on the global stage.

Intl

International Medalist

Earned medals at international competitions representing the USA — bringing world-class experience and perspective that goes beyond domestic competition.

KKW

Kukkiwon Certified Black Belt

Holds an official Kukkiwon black belt certification — the governing body of World Taekwondo and the gold standard for rank recognition worldwide.

Now

Head Instructor, Tenacity TKD

Bringing championship-level coaching to Princeton, TX — investing in every individual student and helping each one feel seen, celebrated, and challenged.

Competition and championship medals
5x
National Titles
5x
Team USA
Intl
Medalist

How I Coach

COACHING
PHILOSOPHY

Excellence Is a Standard

I hold every student to a high standard — not because I expect perfection, but because I know what people are capable of when they're pushed with purpose. Championship habits start on day one.

Every Student Is Seen

I know every student by name, by their goals, and by what makes them tick. No one gets lost in the crowd here. Whether it's a first kick or a national title, your wins get celebrated — loudly.

Build the Whole Person

Taekwondo is a vehicle. The real goal is developing discipline, resilience, confidence, and character — qualities that make you better on the mat and in every other area of life.

Instructor coaching a student

TRAINING THE NEXT GENERATION OF CHAMPIONS

The Tenacity Difference

YOU'RE NOT JUST
A NUMBER HERE

I've trained at big gyms where students cycle through without anyone knowing their name. That's not what I built here. At Tenacity, I invest in every individual — learning what motivates you, what challenges you, and what kind of encouragement helps you grow.

When you earn a new belt, we celebrate it. When you nail a technique you've been working on for weeks, I notice. When you show up on a hard day and push through anyway — that gets recognized too. Progress looks different for every student, and every version of it matters.

My goal is simple: every student leaves class feeling better than when they walked in — more capable, more confident, and more connected to this community.

Every Win Gets Celebrated

First kick, first belt, first competition — no milestone is too small. We celebrate progress at every level because every step forward matters.

Individual Attention

I know your name, your goals, and your challenges. Classes are structured, but coaching is personal. You'll never feel invisible here.

A Place You Belong

From 4-year-olds to adults, from beginners to competitors, from neurotypical students to those with autism — everyone has a place at Tenacity TKD.

Pushed to Your Potential

Celebration and high standards go hand in hand. I'll cheer your wins and push you toward the next one — because I know what you're capable of.

WHY TENACITY
TAEKWONDO

Olympic-Style Specialization

We focus exclusively on Olympic-style sparring — the same discipline used in the Olympic Games. This specialization means deeper technique, better competition preparation, and a clearer path to excellence.

Championship Pedigree

You won't find many schools in Texas — or the country — where the head instructor has 5 national titles and 5 Team USA appearances. That experience is in the room every single class.

Inclusive by Design

Our autism-friendly program isn't an afterthought — it's a core part of who we are. We believe every person deserves access to the benefits of martial arts training.

Small-Town Community

Princeton is home, and Tenacity TKD is a community. We know our students by name, celebrate their milestones, and show up for each other — on and off the mat.

COME TRAIN
WITH US

See the difference championship coaching makes. Your first class is the first step toward something great.

Visit Us

4287 E. Hwy 380, Suite 4A
Princeton, TX 75407

Serving Princeton, McKinney, Wylie, and surrounding DFW communities.